When should you upgrade your Travel technology platform?


When should you upgrade your Travel technology platform

Got a minute? Think about the speed at which technology is changing around you. Last year's gadgets already need replacement. Your cherished photographs and videos now appear 'blurry'. When you are running a business and are answerable to a lot of people, you need to be on top of this change. Any one of these can be detrimental to your yearly plans. Within a short span the technology you use for your travel business can become outdated or it somehow fails to cater to your requirements. Well, that should be a good reminder that you have to upgrade your technology infrastructure. It is a challenging job to look for loopholes in your current IT system but here are a few checkpoints for evaluating your tech platform.


Responsive design: Is your company website built on principles of Responsive design? It allows designers and developers to create website that can accommodate a variety of screen size, panning, scrolling and easy navigation. If you are unable to update any of the cited features then you should upgrade your platform because-
  • With the extensive use of smart phones and tablets in recent times, it has become mandatory to use responsive design to project your website and its service on all screen size. 
  • To attract user’s attention you need to implement responsive philosophy where you can create an ideal path for them to follow. 
  • It is easy to gather information on what device is being used for browsing or the visiting time of the day, their location and their visits how long they’ve been on the site. 

Mobile strategy: Mobile has become an integral part of the travel industry. There is a massive growth of mobile device. It is projected that the total number of people using 'apps' on mobiles is going to surpass desktop and laptop by 2015. Things to keep in mind -
  • Out of every five smartphone users two will definitely use their mobile device to make a purchase. 
  • Mobile users want organized information as per their requirement. Without a dedicated mobile app, its not going to happen.

Day Room Booking: Normally customers plan a trip and look for night stay but the scenario has changed to day room booking for the recent time. This concept of day room is very popular within European and American countries where as this concept is in the early stage in Asian countries. You can upgrade your system to support day room booking as this concept can generate more sales for you because-
  • Day room booking is meant for transit customers. 
  • Meant for customers waiting for connecting flights and refreshing. 
  • Meant for Executive meetings - a new MICE segment?. 
  • No booking fees and also you don’t have to pay the tariff for the entire day. 

Booking segmentation: Booking segregation is increasing as an important tool for the travel platform where you have to opt for individual count and the number of days of the vacation. Here children’s age segregation plays a pivotal role on the charges of the booking in the travel portals. If your system is unable to provide lower charges to children then you need to upgrade. Segregation of booking charges is important because children below 5 years are not charged whereas children in the age group of 5 to 10 are charged full or half that differ with the individual company rules and regulation.


The future of the travel industry will flourish with the drastic changes in technology. So simply by redesigning your website and better browsing will help you to an extent but you need a consistent technology upgradation process to compete online. You will also have to adapt the latest in travel technology just to keep the ensure the current business growth and its about time that you incorporate this in your company policy. The best way would be to go for a SaaS travel software platform (like moxiter.com) which ensures that you are always ahead of the curve and ready to run with the latest travel technology.

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