Showing posts with label Travel Statics. Show all posts
Showing posts with label Travel Statics. Show all posts

1. Online Booking Behavior

  • 59% of Asian leisure travelers want to book travel products “whenever they can” and “wherever they can”
2. Travelers Reviews

  • 95% of respondents read reviews before to booking.
  • Leisure travelers read an average of 6-7 reviews before booking;business travelers read an average of 5.
  • Leisure travelers spend an average of 30 minutes reading reviews before booking; 10% of travelers spend more than one hour reading reviews.
  • 70% of travelers look at up to 20 reviews in the planning phase.
  • At the end of February 2014, TripAdvisor has 150 million reviews – this is a 50% increase year-on-year, with around 50 million added during 2013. This works out to 90 reviews submitted every minute!
3. Social Media

  •  71% of Asian leisure travelers consider personal recommendations for a trip “very important” in the decision-making process.
  • 50% of travel companies have said that direct bookings have been generated from social media.
  • Holiday pictures are the most shared content on and after vacation.
  •  34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks such as Facebook and TripAdvisor.
  • 42% of stories shared to users’ Facebook timelines in 2012 were travel experiences, making it the top story being shared by users.
4. Video

  • 44% of Asian leisure travelers are watching videos about a destination during the research phase.
The report is available here at

The study was conducted using an online survey panel of 510 travelers, all of whom traveled during the last 12 months for leisure, business, or both. Respondents were evaluated two different presentations of reviews and described their user experience with each, rating their confidence level in making a booking decision.

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